Good Old Boat inspires hands-on sailors through informed technical articles and compelling sailing stories.
Our readers are passionate boat owners. They’re at once discriminating and eager to try a new idea. They seek out our expertise in uncovering what works, what looks good, and what performs.
Advertising with Good Old Boat puts your product or service in front of active sailors. These are our readers: hands-on boat owners maintaining, improving, and using their sailboats. They want to know about quality gear, how-to information, and smart tools to use on board.
86% spend over 30 days a year on their boats
91% get installation and DIY info from magazines
77% do their own boat improvement projects
57% are “regular” Good Old Boat readers, engaging with our brand multiple times a month
Upcoming special issues
- 25th Anniversary: Jul/Aug 2023
- DIY Projects: Sep/Oct 2023
- The Galley Issue: Nov/Dec 2023